Sunday, June 29, 2008

A PR Extravaganza

Two months of planning. The hard work of several individuals. Many hours of planning and sweat equity. The result? We raised 3,036 pounds of food! We pulled off Hunger Hurts Greenville with more success than we imagined. We set a goal two months ago of raising 2,000 pounds of food for several organizations in Greenville, and we blew that goal away last night!

From a PR standpoint it was also a huge success. We had a camera crew from WSPA come out to cover the kick-off event on Thursday evening to run in the 10pm and 11pm news. We had Chad Bowen chatting live from the Liquid highway room with News Anchor Amy Wood LIVE while she was on the air. We had WYFF show up with the live truck for an interview with Chad Bowen LIVE from the roof of Liquid Highway for the 11pm news as a "top story". We had a billboard donated by Fairway Outdoor that drove several hundred pounds of food to the event as well as a ton of cooperation from TK and Monnie fromthe Magic 98.9 morning show, including a live appearence from Monnie on Friday Morning. The Greenville news came out to cover the event for the closing ceremony last night and posted over 60 pictures on ther website.

Never ever underestimate the power of PR, period.

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