It's the question on everyone's mind. How do you rid yourself of that annoying wedgie without anyone noticing? Not to worry! Hane's has the answer to not only that, but the age old question of how do you advertise underwear, without crossing "the line".
The new campaign features two television spots, plus a print ad with actress Sarah Chalke (of Scrubs fame) and directed by Scrubs co-star Zach Braff.
Spot one shows Chalke trying to rid herself of the wedgie while two fans look on. Perfect timing! Chalke notices a display featuring the new Hanes product that promises "no more wedgies!"
The second spot shows Chalke, now sporting her new wedgie-free drawers, watching other women trying to find creative ways to rid themselves of their wedge problems without drawing too much attention.
Kudos to Hanes on pulling this campaign off. While it could have quickly turned into potty humour, Chalke was the perfect person to pull off the goofy antics in a very innocent way. The ad also addresses the problem without subjecting us to any close-up shots of the rear. Visit the hanes "wedgie free" campaign site for the creative:
http://www.wedgiefree.com/
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