Putting My Neck Out...

Sometimes you just gotta take chances. After all, being in business for yourself is a risk. Risk doesn't stop at turning on your open sign, you must take them everyday when you're running a business. So here is my risk... a challenge to you. I want you to write down on a piece of paper this phrase: "But... This is the way I've always done it!" Sound familiar?

What mediums are included in your marketing plan? Radio, television, outdoor, direct mail... maybe even (EGADS!) newspaper? Maybe you've dabbled in internet marketing? What about text messaging? At this time last year I would have poo poo'ed a text message campaign as hokey and pretty radical. Not today. And yes, it's probably outside your comfort zone and you're correct, it's not the way you've always done it.

In January we executed a trial text messaging campaign for a client. I was skeptical. We spent $500 to use the 5 digit text code of a radio station and they included a set of 15 second commercials to promote the campaign. Here's how it worked. The 15 second spot encouraged listeners to text a keyword (for example, FOOD) to the 5 digit text number, 24261. As soon as the listener hit SEND, a text message arrived back in their text message inbox with the clients message and call to action. For as small of a campaign as we did, I would have been pretty happy with about 50 responses. At weeks end we had over 150 responses! That's 150 people who had a text message with a tangible message that they could save and act upon, and some even forwarded to their friends! We also had captured their phone number for future text campaigns (since they opted in to the program by texting... and should the decide they no longer want to recieve messages, they can send the word STOP back to the same number and ithout hassle be deleted from the campaign.) I'm hooked. This is pretty strong stuff.

If you need to reach customers under the age of 35, this is your medium. And in addition to the traditional marketing opportunites that Mustard N Relish can help you with, we have a 5 digit text code at our disposal for your campaign. This is a quick medium to utilize... within 5 minutes or less your text campaign is set up and ready for use.