Something Exciting!

Since Q4 of last year, I have been searching for new avenues to replace my clients dollars that have traditionally gone to print. Many of the monthly and trade pubs continue to bring great results for our client because of their targeted distribution. Newspapers however are becoming incresingly useless. It is my understanding that many of the larger news corporations are laying off local employees in favour of outsourcing jobs to India. So now, that news report you read, compiled by a person in India. That ad that you see that was designed by the newspaper, that might have been designed in India too. Who'da thunk it?!? My newspaper reps continue to come to me, not on a yearly basis but on a quarterly basis with rate increases. Yet the studies show that newspaper readership is down. Pay more for an ad that less people are going to see? So now, I digress. You'll find an entire post about my dislike of newspapers in a few days.

What are we advising our clients who have traditionally spent a portion of their ad budget in print? NEW media. WHO? New media... internet, texting viral etc. It's not for everyone, but it is pretty neat stuff. Let's take a client for example who wants to reach a 32 year old professional (male or female). How many 32 year olds have time to flip open their newspaper every morning and leisurely sip a piping hot cup of coffee? Not many. Studies show that the 32 year old professional we're talking about is logging online at work to read the headlines. Now here comes the "cool" part.

To reach this 32 year old professional we would purchase an ad on the website of the local media (maybe a tv station?) We can purcahse the ad for $X AMOUNT per thousand clicks. At the end of each week we can report back to our client exactly how many times their ad was viewed, and exactly how many people were interested enough to click on it and visit their website. Now there is something we could never offer our clients. Measureable results of how effective their message is!

Has this left you confused, with many questions about this could work for you? Maybe you're intrigued and want to find out a little more. Call me. Just like the government, we're here to help. Visit our website www.mustardnrelish.com
864-230-1923 or 803-465-1637

Tomorrow, I'll give you another exciting media strategy we've scueesfully implemented for our clients!