As often as possible, I like to take real life experiences in my life that deal with advertising. So, here's one now:
Over the weekend I saw an infomercial for a new product that would groom dogs nails without clipping and without hurting them. Knowing that my deal pitbull Jake Knots McDonald is not a huge fan of getting his nails clipped I thought this would be a neat thing to get and try. Of course I was too lazy to get up out of bed to write down the info. Now, here it is Monday and I can't remember the name of it, the website... That's bad. I really want to spend my $29.99 on their product, but I can't.
So how much did they spend on that one ad? A good bit is my guess, and I'm sure they got some calls from it. But guarenteed if I were to see that ad one more time they would get a call from me... and I'm sure many other people in my shoes who want to give them osme money.
"I just want to run my ad once and see what happens" says my client. "Save your money until you can run a CAMPAIGN with FREQUENCY" says the grumpy one. Surely, after a poor response from that one ad, said client is soured on advertising and throws their hands up "Advertising doesn't work!"
Maybe you need a marketing firm? A marketing firm that will work with you, no matter how big or small your budget is... or how big or small your project is. A marketing firm whose first question out of the gate is NOT "how big is your budget" but something more along the lines of "where does it hurt". Email me, firstname.lastname@example.org, and just like the government - we're here to help.